IronSource made the top three on Android in power and volume, having risen by three spots compared to Appsflyer’s previous index. Unity Ads came second overall for power ranking but fifth in volume, found to be particularly effective for casual game genres like match and puzzle. Rounding out the top five for gaming power was AppLovin with much of its power in the field attributed to casual and hypercasual games.Īs for the top media sources on Android, Google naturally took the lead and actually extended it compared to the 15th edition, dominating the Android gaming space in every genre but social casino and hypercasual, where it ranked second. Interestingly, Meta ads ranked fourth for mobile games but second for other app forms. In second and third for mobile games were Liftoff and Moloco, ranking here for high quality but low scale compared to competitors. Overall though, the number of clients was unrivaled, as were volume search rankings. The source ranked first across apps and games, though notably took a smaller lead ahead of the competition when it came to gaming and wasn’t the strongest for hypercasual specifically. Rankings were made based on the performances of media sources through Q2 and Q3 2023 from a huge 11.5 billion app installs across 30,000 apps.įor the iOS rankings, AppsFlyer created a new indexing system called the SSOT index, through which Apple Search Ads came out on top by a strong margin.

The purpose is to help marketers choose which source to partner with for app advertising, with results diverging dramatically depending on platform.

Data analytics company AppsFlyer has released its 16th edition of the AppsFlyer Performance Index, ranking mobile advertising’s top media sources.

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